Distribution Operating System Β· v4.0

Powering Modern
Distribution

Unified B2B commerce, sales operations, delivery management, and trade intelligence β€” in one enterprise platform built for distributors at every scale.

Orders
Sales
Deliveries
Performance

Distribution workflow

Order to delivery, orchestrated end to end.

Retailer
Order placed
Sales rep
Assisted / validated
Warehouse
Picked & packed
Delivery
Routed & proofed
Live sync across every node
Exception handling at every step
Full audit trail by default

Platform modules

One platform. Every distribution workflow.

Native apps for retailers, sales reps and drivers, all wired into the same operating system.

R
Good morning
Ahmed
⭐
β˜…
Star points
2,480 pts
Summer Offers
Up to 20% off selected items
Categories
View all
πŸ₯€
Beverages
πŸͺ
Snacks
πŸ₯›
Dairy
🍫
Chocolates
Recommended
View all
Pepsi Can
330ml
EGP 12.00
Lays Classic
75g
EGP 25.00
Coca Cola
1.5L
EGP 28.00
For retailers Β· iOS Β· Android Β· Web

B2B Ordering, App & Web Store

Your storefront, on every counter and every browser.

Native iOS & Android apps plus a full e-commerce website, branded as yours.

  • Bulk ordering & reorder flows
  • Promotions & loyalty rewards
  • In-app & on-site product ads
  • Live order tracking & ETAs
Built into the Lista distribution OS
Good morning πŸ‘‹
Mohamed Ahmed
πŸ“ Maadi & Helwan zone
68%
of target
Visits progress12/18
πŸ’°
4,250
Sales today
πŸ“¦
7
Orders today
🏬
4
Zone retailers
🚚
85%
Van stock
Quick actions
βž•New retailer
πŸͺVisit
βœ…Check-in
πŸ“¦Inventory
πŸ“‹Orders
πŸ’°Collect
🎁 Active offers
🏷️Buy 10 Pepsi get 2 free
🏷️15% off Lays over 20 bags
🏷️Ramadan bundle 20 EGP
πŸ“ Today's visits
Al Farha Market
πŸ•’ 09:30
Done
Al Amal Store
πŸ•’ 11:00
Done
Al Saada Grocery
πŸ•’ 13:15
Next
Al Nile Grocery
πŸ•’ 15:00
Pending
🏠Home
🏬Retailers
πŸ“‹Orders
πŸ’°Collect
πŸ“ŠReports
For field teams

Sales Rep App

Field-grade execution, offline-first.

Route planning, assisted ordering, collections and geo-verified visits, engineered for the realities of trade execution.

  • Route & visit planning with geo-verification
  • Assisted order capture for retailers
  • Collections, receipts & inventory checks
Built into the Lista distribution OS
←
Today's deliveries
Route #2841 Β· 14 drops Β· 86 km
Live
Delivered
2
Pending
12
Collected
1.4K
Up next
Sort by route
3
El Shorouk Store
El Shorouk Β· Cairo
14 items
1280 EGP
4
City Market
Nasr City Β· Cairo
8 items
640 EGP
5
Maadi Grocer
Maadi Β· Cairo
Next
21 items
2150 EGP
πŸ“‹Orders
πŸ—ΊοΈRoute
πŸ“·Scan
πŸ‘€Profile
For drivers

Delivery App

Optimized routes. Proof of delivery.

Sequenced drops, turn-by-turn navigation, electronic proof of delivery, and exception handling that keeps every order on schedule.

  • Optimized multi-stop routing
  • Electronic proof of delivery
  • Driver performance & ETA tracking
Built into the Lista distribution OS

See the apps live

Walk through the retailer, rep & driver apps

A guided 20-minute live demo on real distribution flows.

Web platform

Back Office

A single dashboard for the entire operation.

A unified command center for orders, inventory, customers, warehouses, promotions and reporting. Watch your distribution business move in real time, orders, merchants, deliveries and revenue, all streaming live into one screen.

  • Live counters for orders, merchants & revenue
  • Multi-warehouse inventory & catalog management
  • Roles, approvals & full audit trail
Total Orders
8,347
+12.5%vs yesterday
Order Value
EGP 48.75M
+8.2%vs yesterday
On-Time Delivery
90.2%
+2.1%vs yesterday
Active Retailers
24,786
+4.7%vs yesterday
Avg Order Value
EGP 328.00
βˆ’0.4%vs yesterday
Drop Size
EGP 3,250
+1.2%vs yesterday
Sales Performance
This week Β· Last week
This week Last weekEGP 1.2M
Orders by Status
8,347TOTAL ORDERS
Delivered5,689 (68.2%)
In Transit1,628 (19.5%)
Pending701 (8.4%)
Cancelled329 (3.9%)
Orders Heatmap
Live geo signal
Recent Orders
Streaming in real time
Order #RetailerValueStatus
ORD-78451Al Madina StoreEGP 1,240.50 Delivered
ORD-78450El Noor MarketEGP 850.75 In Transit
ORD-78449Omega RetailEGP 560.20 Pending
ORD-78448Best Price StoreEGP 1,120.00 Delivered
Top Selling SKUs
Units this week
1
Lays Chips 120g12,540
2
Coca Cola 330ml11,230
3
Oreo Biscuits 133g9,870
4
Nestle Water 1.5L8,450
5
Puck Milk 1L7,230
Live

Intelligence layer

One brain. Every workflow.

Lista sits at the center of your distribution network, connecting every module, every channel, and every signal into a single intelligent system.

Retailer Ordering
Sales Representatives
Delivery Operations
Warehouses
Lista
Inventory
Promotions
Analytics
Finance
Insights & forecasting

AI & Intelligence

Reports that actually drive decisions.

Smart suggestions, retailer scoring, predictive analytics and demand forecasting, applied across every workflow. Filter by date range and status, watch order momentum unfold over time, and break down performance from order outcomes to driver ratings.

  • Smart order suggestions & retailer scoring
  • Predictive demand forecasting
  • Filterable reports with live KPIs & charts

Powered by Lista AI

Book a live walkthrough of your data

We'll show how Lista's intelligence layer scores retailers and forecasts demand.

Distribution analytics

Every order. Every visit. Every margin point.

A live operational picture of your distribution network, from SKU velocity to retailer scoring, surfaced where decisions happen.

Live
Sales Trends
This week vs last
This week Last weekβ–² +24.6%
Retailer Scoring
Top performers
1El Noor Supermarket
94
2City Center Store
87
3Best Price Market
76
4Omega Retail
68
5Al Madina Store
54
SKU Movement
Units / day
Lays 120g
92
Coke 330ml
84
Oreo 133g
71
Nestle 1.5L
65
Puck 1L
52
Inventory Heatmap
Across 4 hubs
Route Performance
Active routes Β· live
Order Activity
Last 24 hours Β· streaming
00:0006:0012:0018:00NOW
+0.0%
Order frequency
+0.0%
Rep productivity
βˆ’0.0%
Cost per drop
βˆ’0.0%
Event latency

Enterprise features

Infrastructure for distribution at scale.

Operational depth, security and reliability built for enterprise distributors.

Multi-warehouse management

Centralized stock across every facility.

Real-time synchronization

Every order, every device, instantly consistent.

Offline-first mobile

Field teams stay productive without signal.

ERP integration

Native connectors for SAP, Oracle, Dynamics, Odoo.

Role-based access

Granular permissions across markets and teams.

Smart promotions

Targeted offers by region and segment.

Live dashboards

Operational KPIs streaming in real time.

Predictive insights

AI-driven demand and stock forecasting.

Data-driven decisions

Actionable intelligence, faster decisions.

SAP
Oracle
Microsoft Dynamics
Odoo
NetSuite
Custom APIs
Lista core
Bi-directional sync Β· Webhooks Β· Event streams
Connected

ERP & system integration

Infrastructure, not an island.

Lista is engineered to sit at the center of your enterprise stack, with native connectors to the systems you already run, and an open API for everything else.

  • Real-time, bi-directional sync with major ERPs
  • Event-driven architecture for low-latency workflows
  • Secure tenancy, audit logs, and granular roles
  • SLA-backed deployments with dedicated environments

How it works

From legacy distribution to a modern operating system.

01

Connect

Plug into your ERP, catalogs, and warehouses. Lista syncs in days, not quarters.

02

Activate

Roll out retailer, sales rep, and delivery apps across every market and channel.

03

Orchestrate

Run the entire order-to-delivery lifecycle from one unified back office.

04

Intelligence

Turn live operational data into AI-driven decisions across the distribution network.

Trade marketing engine

Price, promote, and reach every retailer, in one tap.

Lista turns pricing and trade marketing into a precision instrument. Segment customers, target geographies, launch promo codes, run loyalty, and push offers to every retailer instantly, all from a single console.

Smart price lists

Every retailer sees the right price for their tier, region, and contract, no manual edits, no errors.

Gold
$18.40βˆ’12%
Silver
$19.80βˆ’6%
Standard
$21.00β€”

Promo codes

Generate single-use or campaign codes, track redemption in real time, and measure ROI per campaign.

SUMMER20
VIP-2026
FREESHIP
BUNDLE5

Star Program

Reward retailers with points, tiers, and redemption rules that drive repeat ordering and stickiness.

Current balance
12,480 pts
Tier
Gold Star
Next reward
Free case @ 15K

Classification-based pricing

Serve tailored price lists per customer tier, channel, or segment, automatically applied at order time.

Flexible promotion engine

BOGO, tiered discounts, bundles, threshold rewards, free goods, model any promo mechanic without code.

Targeted by customer type

Run offers for wholesalers, key accounts, HORECA or any custom segment with precise eligibility rules.

Geo-targeted campaigns

Activate region-, city-, or route-specific pricing and promotions to match local demand and competition.

SKU-level targeting

Promote specific products, categories, or brands with surgical precision and full margin control.

Promo codes

Generate single-use or campaign codes, track redemption in real time, and measure ROI per campaign.

Star Program

Reward retailers with points, tiers, and redemption rules that drive repeat ordering and stickiness.

One-tap notifications

Push new prices, offers, and product launches to every retailer instantly, segmented and trackable.

Campaign orchestration

Plan, schedule, and measure marketing campaigns across pricing, promos, and notifications from one console.

Why Lista

Not another ordering app. A distribution operating system.

01

Built for distribution, not retrofitted

Every module is purpose-built for the realities of distribution operations, from field to ERP.

02

Direct-to-retailer ordering at the core

Skip the marketplace middle layer. Your retailers order from you, on your terms.

03

Enterprise-grade, from day one

Security, reliability, and operational depth that meet the bar of global enterprises.

04

Composable and scalable

Adopt the modules you need. Scale across markets, warehouses, and channels.

Build the next era of your distribution business.

See how Lista replaces fragmented systems with a single, intelligent operating system , tailored to your network.